À La Mode

Object Details

Date
1976, printed 2010
Artist
Asco, active 1971-1987
Harry Gamboa, Jr., born Los Angeles, CA 1951
Gronk, born Los Angeles, CA 1954
Willie F. Herrón III, born Los Angeles, CA 1951
Patssi Valdez, born Los Angeles, CA 1951
Photographer
Harry Gamboa, Jr., born Los Angeles, CA 1951
Exhibition Label
The now-defunct conceptual art group Asco coined the phrase “No Movie” to refer to their fabricated film stills of nonexistent films. One such production, À la Mode, features a glamorous Patssi Valdez sandwiched between two men (Gronk and Harry Gamboa) as if to suggest a love-triangle movie plot. Asco circulated this image to news outlets where it was published as evidence of a real film. Asco’s media interventions, which placed Chicanos in control of their own public images, reveal the hunger for a broader range of Latino representations.
Our America: The Latino Presence in American Art, 2013
See more items in
Smithsonian American Art Museum Collection
Department
Graphic Arts
Credit Line
Smithsonian American Art Museum, Museum purchase through the Luisita L. and Franz H. Denghausen Endowment
Copyright
© 1976, Harry Gamboa, Jr.
Data Source
Smithsonian American Art Museum
Object number
2013.44.2
Type
Photography-Photoprint
Restrictions & Rights
Usage conditions apply
Medium
chromogenic print
Dimensions
image: 12 3/4 x 18 3/4 in. (32.4 x 47.6 cm) sheet: 16 x 20 in. (40.6 x 50.8 cm)
GUID
http://n2t.net/ark:/65665/vk7eb5afc02-a5d0-4f4a-acd5-37315bbc64d8
Record ID
saam_2013.44.2