Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
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Object Details
- Scope and Contents
- A wide-ranging collection of over 1,000 celebrity advertising endorsements, ca. 1897-1979. The endorsements were culled by a collector/hobbyist from high-end magazines publications such as Fortune, McCalls, Playbill and Vogue. They feature a wide range of celebrities from the fields of performing arts, sports, business, politics and "society." The products endorsed vary greatly with heavy concentrations of cigarettes, beauty products and electronic equipment predominating. The bulk of the collection covers the 1920s-1970s with an especially high concentration of material from the 1930s-1940s. The majority are in color. Advertisements are filed according to the profession or background of the endorser Thereunder, ads are arranged alphabetically by the last name of the endorser. Where more than one endorser is featured, the advertisement is filed under the last name of the endorser most prominently featured in the advertisement. If they are all of equal status within the advertisement, the advertisement is filed under the last name appearing earliest in the alphabet.
- Summary
- An extensive collection of magazine advertisements featuring celebrities from entertainment, sports, royalty, and the arts.
- Restrictions
- Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
- Provenance
- The collection was donated to the Archives Center of the National Museum of American History by Gary and Sandra Baden, of Chevy Chase, D.C., in 1997.
- Arrangement
- The collection is arranged into five series. Series 1: Performing Arts Series 2: Business/Politics Series 3: Sports Series 4: Society, fashio, Royalty Series 5: Writers, Musicians, Artists, Singers
- Biographical / Historical
- The use of celebrities for promoting a product is an advertising device that has been used with increasing frequency since the latter part of the 19th century. Personalities from all walks of life, society, sports, and entertainment have regularly lent their image for product endorsement. These products have ranged from alcohol to moth crystals to cigarettes and a variety of other products. The trend continues to grow and refine itself expanding from the realm of print media into television, radio, motion pictures, and the internet.
- Creator
- Baden, Gary
- Baden, Sandra
- Archival Repository
- Archives Center, National Museum of American History
- Genre/Form
- Tear sheets
- Magazines (periodicals) -- 20th century
- Identifier
- NMAH.AC.0611
- Creator
- Baden, Gary
- Baden, Sandra
- Type
- Collection descriptions
- Archival materials
- Tear sheets
- Magazines (periodicals)
- Extent
- 2 Cubic feet
- Citation
- The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
- Processing Information
- Collection processed by Franklin A. Robinson, Jr., volunteer, August, 1999, supervised by Mimi Minnick.
- See more items in
- Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
- Topic
- Celebrities
- Endorsements in advertising
- advertising
- Date
- circa 1897-1979
- Rights
- Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
EAD Collection Results
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Set Name
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising 40 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Rita Hayworth (2 ads) 2 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Rita Hayworth (2 ads)
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Barbara Stanwyck 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Barbara Stanwyck
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Claudette Colbert 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Claudette Colbert
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Doris Day 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Doris Day
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Dorothy Lamour 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Dorothy Lamour
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Esther Williams with/ 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Esther Williams with/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Frances Farmer with/ 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Frances Farmer with/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Gabrielle Brune w/ 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Gabrielle Brune w/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Ginger Rogers 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Ginger Rogers
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Gladys Cooper 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Gladys Cooper
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Grace Kelly 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Grace Kelly
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Gracie Barrie with/ 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Gracie Barrie with/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / John Barrymore with/ 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / John Barrymore with/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Jumbo the elephant 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Jumbo the elephant
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / June Allyson 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / June Allyson
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Loretta Young (3 ads) 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Loretta Young (3 ads)
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Margaret Adams with/ 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Margaret Adams with/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Margaret Sullavan 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Margaret Sullavan
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Marilyn Miller (2 ads) 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Marilyn Miller (2 ads)
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Maureen O'Hara 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Maureen O'Hara
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Mitzi Gaynor 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Mitzi Gaynor
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Rosalind Russell 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Rosalind Russell
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Veronica Lake 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Veronica Lake
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Yvonne DeCarlo 1 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Yvonne DeCarlo
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Topic
- filtro Endorsements in advertising 38 Excluir Endorsements in advertising
- filtro Skin 31 Excluir Skin
- filtro Complexion 28 Excluir Complexion
- filtro Women 25 Excluir Women
- filtro Actors 24 Excluir Actors
- filtro Celebrities 23 Excluir Celebrities
- filtro Women in advertising 11 Excluir Women in advertising
- filtro Social classes 7 Excluir Social classes
- filtro Aristocracy (Social class) 4 Excluir Aristocracy (Social class)
- filtro Soap 4 Excluir Soap
- filtro Teenagers 4 Excluir Teenagers
- filtro Debutantes 3 Excluir Debutantes
- filtro Hair 3 Excluir Hair
- filtro Shampoos 3 Excluir Shampoos
- filtro Clothing and dress 2 Excluir Clothing and dress
- filtro Hosiery 2 Excluir Hosiery
- filtro Laundry 2 Excluir Laundry
- filtro Premiums (Retail trade) 2 Excluir Premiums (Retail trade)
- filtro Theater 2 Excluir Theater
- filtro Air travel 1 Excluir Air travel
- filtro Card games 1 Excluir Card games
- filtro Circus 1 Excluir Circus
- filtro Circus performers 1 Excluir Circus performers
- filtro Clowns 1 Excluir Clowns
- filtro Cost effectiveness 1 Excluir Cost effectiveness
- Metadata Usage
- online_visual_material
- type