Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
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Object Details
- Scope and Contents
- A wide-ranging collection of over 1,000 celebrity advertising endorsements, ca. 1897-1979. The endorsements were culled by a collector/hobbyist from high-end magazines publications such as Fortune, McCalls, Playbill and Vogue. They feature a wide range of celebrities from the fields of performing arts, sports, business, politics and "society." The products endorsed vary greatly with heavy concentrations of cigarettes, beauty products and electronic equipment predominating. The bulk of the collection covers the 1920s-1970s with an especially high concentration of material from the 1930s-1940s. The majority are in color. Advertisements are filed according to the profession or background of the endorser Thereunder, ads are arranged alphabetically by the last name of the endorser. Where more than one endorser is featured, the advertisement is filed under the last name of the endorser most prominently featured in the advertisement. If they are all of equal status within the advertisement, the advertisement is filed under the last name appearing earliest in the alphabet.
- Summary
- An extensive collection of magazine advertisements featuring celebrities from entertainment, sports, royalty, and the arts.
- Restrictions
- Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
- Provenance
- The collection was donated to the Archives Center of the National Museum of American History by Gary and Sandra Baden, of Chevy Chase, D.C., in 1997.
- Arrangement
- The collection is arranged into five series. Series 1: Performing Arts Series 2: Business/Politics Series 3: Sports Series 4: Society, fashio, Royalty Series 5: Writers, Musicians, Artists, Singers
- Biographical / Historical
- The use of celebrities for promoting a product is an advertising device that has been used with increasing frequency since the latter part of the 19th century. Personalities from all walks of life, society, sports, and entertainment have regularly lent their image for product endorsement. These products have ranged from alcohol to moth crystals to cigarettes and a variety of other products. The trend continues to grow and refine itself expanding from the realm of print media into television, radio, motion pictures, and the internet.
- Creator
- Baden, Gary
- Baden, Sandra
- Archival Repository
- Archives Center, National Museum of American History
- Genre/Form
- Tear sheets
- Magazines (periodicals) -- 20th century
- Identifier
- NMAH.AC.0611
- Creator
- Baden, Gary
- Baden, Sandra
- Type
- Collection descriptions
- Archival materials
- Tear sheets
- Magazines (periodicals)
- Extent
- 2 Cubic feet
- Citation
- The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
- Processing Information
- Collection processed by Franklin A. Robinson, Jr., volunteer, August, 1999, supervised by Mimi Minnick.
- See more items in
- Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
- Topic
- Celebrities
- Endorsements in advertising
- advertising
- Date
- circa 1897-1979
- Rights
- Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
EAD Collection Results
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Set Name
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising 1,193 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts 546 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 5: Writers, Musicians, Artists, Singers 158 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 5: Writers, Musicians, Artists, Singers
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 3: Sports 137 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 3: Sports
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 2: Business/Politics 64 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 2: Business/Politics
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Eleanor Boardman with/ 12 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Eleanor Boardman with/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 3: Sports / G. Chevrolet w/ 11 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 3: Sports / G. Chevrolet w/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Bette Davis w/ 10 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Bette Davis w/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 2: Business/Politics / Eleanor Roosevelt (2 pg. ad) 10 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 2: Business/Politics / Eleanor Roosevelt (2 pg. ad)
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Barbara Bedford with/ 7 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Barbara Bedford with/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 3: Sports / William Bendix w/ 7 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 3: Sports / William Bendix w/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 5: Writers, Musicians, Artists, Singers / Caruso w/ (2 pgs.) 7 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 5: Writers, Musicians, Artists, Singers / Caruso w/ (2 pgs.)
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Claudette Colbert with/ 6 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Claudette Colbert with/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Margaret Adams with/ 6 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Margaret Adams with/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 3: Sports / James Bausch w/ {2 ads one w/o Cross} 6 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 3: Sports / James Bausch w/ {2 ads one w/o Cross}
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / Morton Downey w/ 6 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / Morton Downey w/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Gracie Barrie with/ 5 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Gracie Barrie with/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 2: Business/Politics / Joe L. Brown w/ 5 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 2: Business/Politics / Joe L. Brown w/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / Margaret Biddle w/ 5 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / Margaret Biddle w/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / The Viscountess Dunwich w/ 5 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / The Viscountess Dunwich w/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Alice Frost with/ 4 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Alice Frost with/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Irene Dunne with/ 4 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Irene Dunne with/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Mary Boland with/ 4 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Mary Boland with/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / Miss Rosalie de Forest Crosby w/ 4 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / Miss Rosalie de Forest Crosby w/
- filtro Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / Olive Cawley w/ 4 Excluir Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty / Olive Cawley w/
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Topic
- filtro Endorsements in advertising 38 Excluir Endorsements in advertising
- filtro Skin 31 Excluir Skin
- filtro Complexion 28 Excluir Complexion
- filtro Women 25 Excluir Women
- filtro Actors 24 Excluir Actors
- filtro Celebrities 23 Excluir Celebrities
- filtro Women in advertising 11 Excluir Women in advertising
- filtro Social classes 7 Excluir Social classes
- filtro Aristocracy (Social class) 4 Excluir Aristocracy (Social class)
- filtro Soap 4 Excluir Soap
- filtro Teenagers 4 Excluir Teenagers
- filtro Debutantes 3 Excluir Debutantes
- filtro Hair 3 Excluir Hair
- filtro Shampoos 3 Excluir Shampoos
- filtro Clothing and dress 2 Excluir Clothing and dress
- filtro Hosiery 2 Excluir Hosiery
- filtro Laundry 2 Excluir Laundry
- filtro Premiums (Retail trade) 2 Excluir Premiums (Retail trade)
- filtro Theater 2 Excluir Theater
- filtro Air travel 1 Excluir Air travel
- filtro Card games 1 Excluir Card games
- filtro Circus 1 Excluir Circus
- filtro Circus performers 1 Excluir Circus performers
- filtro Clowns 1 Excluir Clowns
- filtro Cost effectiveness 1 Excluir Cost effectiveness
- Metadata Usage
- online_visual_material
- type