Poster of the 1973 Dallas Cowboy Cheerleaders

National Museum of American History

Poster of the 1973 Dallas Cowboy Cheerleaders

Description (Brief)
This original 1977 poster was the first to feature an NFL Cheerleading team proving the Dallas Cowboys Cheerleader’s influence on 1970’s popular culture.
The Dallas Cowboys Cheerleaders have been cheering the team on since the Cowboys football team’s inception in 1961 but it wasn’t until 1972 that the iconic uniforms were created. With the distinctive uniforms and specialized dance moves, the cheerleaders soon became icons of popular culture producing the first poster to feature cheerleaders in 1977 and appearing in three television shows that same year. They began their international activities in 1978 when the NFL wanted to promote American football abroad and they chose the cheerleaders as their ambassadors. Their show group travels the world demonstrating their Texas spirit and pride in their football team and their country.
A decidedly American invention, cheerleading has its origins in sports and education. Beginning as early as 1877, fans organized cheers in the stands at Princeton football games but it was not until the 1930s when Gussie Nell Davis, a physical education teacher at Greenville High in Texas, saw the need to involve girls in physical activity. Participation in organized sports was not readily available to girls at this time - the Flaming Flashes and later, the Kilgore Rangerettes of Kilgore College in Texas, both organized by Davis, provided a sense of unity and empowerment through athleticism. Until Title IX, cheerleading was among the few sports available at the high school and collegiate levels that provided opportunities for women.
Location
Currently not on view
1973
ID Number
2017.0042.15
accession number
2017.0042
catalog number
2017.0042.15
Object Name
poster, cheerleading
poster
Physical Description
paper (overall material)
Measurements
overall: 28 in x 20 in; 71.12 cm x 50.8 cm
National Museum of American History
subject
Cheerleading
Football
Professional
Women
Record ID
nmah_1848756
GUID (Link to Original Record)
http://n2t.net/ark:/65665/ng49ca746b3-6655-704b-e053-15f76fa0b4fa

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