Skater Girl Gear
Girl is NOT a 4 Letter Word
A skateboarding pioneer, Cindy Whitehead turned pro at seventeen, skating both pool and half-pipe and becoming one of the top-ranked vert skaters while competing against the boys. But Whitehead had no choice but to wear boys’ shorts when competing; there were no skate products for girls in the 1970s. She changed that in 2013 with her girl-empowered brand Girl is NOT a 4 Letter Word (GN4LW). This skateboard, adorned with Whitehead’s artwork, was the brand’s first product; equipment and apparel came next. She designed this helmet for safety, comfort, and style and manufactured it through a female-owned company.
To afford women opportunities and recognition lacking in skateboarding, Whitehead fields an all-girl skate team through her GN4LW brand and is fiercely dedicated to supporting girls in action sports. Her personal motto reflects her powerful commitment: “Live life balls to the wall. Do epic sh*t. Take every dare that comes your way. You can sleep when you’re dead.”
—Jane Rogers, Curator, Sports History, Division of Cultural and Community Life, National Museum of American History